Privacy Policy - Apex

Privacy Policy

At Apex Pro Fitness we are very careful about the privacy of our members and website visitors and always comply with the principles of the General Data Protection Regulation (GDPR) when dealing with all data we receive.

Who are we


Unit B, Algernon Industrial Estate, New York Road, Shiremoor, Newcastle upon Tyne, NE27 0NB

07788 681 113

Information we collect from you

We supply forms on our website for you to contact us about our services which ask you for information including your name, email, telephone and how we can help you. You may also contact us over the telephone and provide personal information.

We offer you the opportunity to sign up to receive our regular newsletter. We also offer you the chance to sign up for free guides in PDF format. For both of these we ask for your name and email address and in provding and submitting this information you are consenting to receive such information from us.

We also take payment information from you if you purchase our 30 Day Trial.

If you become a member of Apex Pro Fitness we will fill out a paper based PAR-Q form. This will collect name, date of birth, address, email address, brief medical history and any injuries which are all relevant in making a personalised fitness programme. You will also be asked to sign up to our booking system where you will provide basic customer data. All forms of data collection are done securely and in line with GDPR principles.

We automatically collect technical information from your website visit including your IP address, browser, operating system and pages you visit. This does not contain personally identifiable information.

What we do with the information

For information you supply to us through the website forms we will contact you purely in relation to your enquiry. We will use this to communicate with you and to answer any questions you may have.

For payments made for the 30 Day Trial we will verify the payment and then contact you directly to arrange your initial 121 consultation.

If you become a member and complete a PAR-Q form, we will use this to create a personalised fitness programme. You will be informed that this information is stored and viewed by our staff and is not shared with any third parties unless permission and consent is obtained from yourself.

All clients will also have a progression and training record which is kept securely alongside the PAR-Q form.

If you have signed up to our newsletter then you will receive regular news and offers, potentially including further free guides. This newsletter will always include an unsubscribe link should you no longer wish to receive these emails.

For technical data which we collect automatically, we use this for internal operations including troubleshooting, data analysis, testing, research, statistical and survey purposes. Again this information is anonymous and does not contain personally identifiable information.

How we receive and store this information

We receive your enquiry from our website in an email which is handled by our website provider – Way Fresh. More information on how they handle their data can be found on their own website at:

If you become a member your personal file will be stored in a locked filing cabinet in a locked office. All members are told in person where this information is kept and stored. All files are kept whilst members are using our services and we maintain member files for up to one year following them leaving Apex Pro Fitness.

We use Stripe for our payments and transaction details are stored within the Stripe control panel. Data stored includes card information, customer name, email address and billing address. Due to anti-money laundering and financial regulatory obligations, Stripe may retain your data for up to 5 years.

Technical information is collected, stored and reported on using Google Analytics.

Member requests

If you are a member of Apex Pro Fitness you may request to see what information we hold relating to you, free of charge. We can also amend or delete this data on your request.

Third parties

We will never sell or exchange mailing lists of member information. However some of our suppliers, that we use to help deliver our services, will have temporary access to your information. We only use suppliers who follow GDPR practices themselves and they are as follows:

Way Fresh (UK) – - Supply and manage our website and provide trial booking forms and enquiries submitted via our website to us by email.

Go Team Up (UK) - - Our booking system provider used by members of Apex Pro Fitness to manage and amend bookings.

Google Analytics (USA) - - Collects anonymous technical data from website visitors and shows us reports of page views, unique visitors and referrals to help improve our service.

Stripe (UK / USA) - - Used for taking payments for our 30 Day Trial.

Mailchimp (USA) - - Management and distribution of our newsletters and downloads. Mailchimp store your email address for any newsletters and / or downloads you have signed up for.


Our website uses "cookies" to track visitors on our website to help us better understand how they use it. These cookies do not contain or pass any personal, confidential or financial information or any other information that could be used to identify individual visitors. Please note that you are free to refuse cookies.

For more information on deleting or controlling cookies we recommend

Social media platforms

Communication, engagement and actions taken through external social media platforms that this website and its owners participate on are custom to the terms and conditions as well as the privacy policies held with each social media platform respectively.

Visitors are advised to use social media platforms wisely and communicate / engage upon them with due care and caution in regard to their own privacy and personal details. This website nor its owners will ever ask for personal or sensitive information through social media platforms and encourages users wishing to discuss sensitive details to contact them through primary communication channels such as by telephone or email.

This website may use social sharing buttons which help share web content directly from web pages to the social media platform in question. Visitors are advised before using such social sharing buttons that they do so at their own discretion and note that the social media platform may track and save your request to share a web page respectively through your social media platform account.